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Crypto Firm Swyftx Secures Naming Rights for Super Rugby

Crypto Firm Swyftx Secures Naming Rights for Super Rugby

Author:

Global Cryptocurrency

Published:

2025-10-13 05:47:02

17

1

BTCCSquare news:

Australian cryptocurrency exchange Swyftx has inked a multimillion-dollar, two-year deal to become the title partner for Super Rugby Pacific and Super Rugby Women’s teams in Australia. The partnership marks Rugby Australia’s first foray into crypto sponsorships, signaling a shift from traditional backers.

Viewership gains on Stan Sport (27%) and Nine’s free-to-air broadcasts (13%) suggest the collaboration could amplify rugby’s reach. Swyftx CEO Jason Titman positioned the MOVE as a gateway to engage younger, tech-savvy audiences—a demographic increasingly intersecting with digital asset adoption.

The deal consolidates Australian and New Zealand rugby under a single crypto sponsor, setting a precedent for blockchain firms in sports marketing. Rugby Australia’s Phil Waugh emphasized Swyftx’s local roots and global ambitions as strategic advantages for fan engagement.

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